I Visited the Bumble Hive to See What All the Buzz Is About The dating app has a new pop up location in New York City, and it may hint at the company's future.

By Nina Zipkin

Bumble

It's one thing to develop a relationship online, whether it's through a dating app or networking platform, but it's another thing entirely to take that next step and meet in person. It can be a really intimidating proposition, but Bumble founder and CEO Whitney Wolfe hopes to make it easier.

The company's latest project aims to take digital connections into the real world with a physical space in New York City called the Bumble Hive.

The pop up space is taking up residence in a former Vera Wang location in Soho and is open through June 25. Wolfe says she hopes that users of the app will feel comfortable bringing their dates and new friends (met through BumbleBFF) to the space.

Related: The Founder of Bumble Reveals How the 'Question of Nine' Can Help You Stay Focused

There will be a series of events held throughout the month, such as a panel with Carly Zakin and Danielle Weisberg, the founders of TheSkimm, a talkback with Feminist Fight Club author Jessica Bennett, dating advice from Cosmopolitan editors, styling sessions with Drybar and dance parties.

But the Bumble Hive may also signal a pivot for the company into networking and coworking spaces. BumbleBIZZ, the app's newest feature dedicated to helping people build professional relationships, is set to launch later this year.

Bumble's initial goal was to create a platform that would, per the company's FAQ, "counter problematic and antiquated hetero dating norms."

With the rise of women-centric coworking spaces like the Wing in New York and Paper Dolls in Los Angeles, it stands to reason that Bumble, with its name recognition and user base, is looking to ride that wave.

Related: Why Women-Only Coworking Spaces Are on the Rise

Bumble also has a credibility in the business realm that some of its online dating peers might not. Since the company's M.O. from the beginning was about giving women more control in a dating context, it makes sense that it would want to expand into building powerful networks of women in other arenas.

"Opportunity starts with a connection," Wolfe explained of the impetus behind launching the space.

The design aesthetic and color scheme of the Bumble Hive is as bright and yellow as you would expect, and Wolfe says that more could be on the way. "We are so happy with the positive response from our first physical Bumble Hive. Hoping to do more of these in the future as we continue to grow and expanding our brand, stay tuned".

Check out a tour of the New York Bumble Hive above.

Nina Zipkin

Entrepreneur Staff

Staff Writer. Covers leadership, media, technology and culture.

Nina Zipkin is a staff writer at Entrepreneur.com. She frequently covers leadership, media, tech, startups, culture and workplace trends.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Business Ideas

63 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.

Devices

The Last Pen You'll Ever Have to Buy — Never Run Out of Ink Again With the ForeverPen

The world's smallest inkless pen is durable, portable, and built to last.

Leadership

The End of Bureaucracy — How Leadership Must Evolve in the Age of Artificial Intelligence

What if bureaucracy, the very system designed to maintain order, is now the greatest obstacle to progress?

Devices

Save 45% on an iPad Air With This Holiday Sale

You got gifts for everyone else—now it's time to treat yourself.

Making a Change

Expand Your Global Reach with Access to More Than 150 Languages for Life

Unlock global markets with this language-learning platform.

Business Ideas

Is Your Business Healthy? Why Every Entrepreneur Needs To Do These 3 Checkups Every Year

You can't plan for the new year until you complete these checkups.