40 Most Entrepreneurial Athletes In the Game How this roster of superstars win on and off the court.
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Today's superstars aren't waiting for retirement to figure out what comes next.
"I think one of the great transitions among athletes in the last decade is the emergence of entrepreneurship becoming a larger and more important part of the mindset of the modern day player," says Gary Vaynerchuk, co-founder of sports agency VaynerSports. "They have shifted their focus from what they can buy with this money to what they can build with this money. How can they turn each dollar into $10 and each $10 into $100."
Check out our ranking of the 40 most business-minded all-stars in the game.