Branding - Page 5

From personal branding or corporate business branding, entrepreneurs know a strong branding strategy and design are imperative to success. Learn more, here.

Growing a Business

Outrank Competitors in Your Niche with These SEO Tweaks

If your business targets a niche market, your SEO should, too. Try these strategies to maximize your resources and reach your target audience.

Marketing

Why The 'Freeze to Death' Collaboration Between Liquid Death and Plunge Tubs Might Be The Collab of The Year — And What Entrepreneurs Can Learn From It

Edgy, unconventional and highly shareable content is why this might be one of the coolest brand collaborations of the year.

Growing a Business

How Getting Featured In The New York Times Led to the Demise of My Brand

We seemed to be rocking it — lots of press, major partnerships. Then we learned a harsh lesson.

Branding

How Corporate Social Responsibility Can Help Build a Positive Brand Image

A positive brand image is vital in today's work culture of very discerning consumers who are not shy about vocalizing their concerns about companies' ethics and practices. An informed and selective public wants to do business with businesses that are socially responsible. Here's how you can prove you are.

More Posts on Branding

Side Hustle

This 43-Year-Old Started a Side Hustle at a Farmer's Market — Then She Quit Her Job and Built an 8-Figure Brand Sold in Costco

Hannah Barnstable, CEO and co-founder of Seven Sundays, was inspired to start her business while on her honeymoon in New Zealand.

Thought Leaders

How to Build a Personal Brand Like Simon Sinek, Brené Brown and James Clear

Thought leaders like Simon Sinek and Brené Brown became known for one big idea, which helped them build authority and trust. By honing in on your unique strengths, accomplishments, and experiences and staying consistent, you can establish yourself as a go-to expert in your niche.

Business Ideas

How to Earn Money from Sports Photography on Stock Photo Platforms

I love sports photography, especially capturing record-breaking achievements at major events. It makes me grateful to dedicated photojournalists who capture every moment.

Marketing

Stop Playing Small — How Rebranding Can Help Your Business Scale

If you're a small business looking to scale up, a rebrand might be just what you need to spur your growth.

Growing a Business

6 Founders Share the Goal-Setting Traps That Sabotaged Their Success (and What They Focus on Now)

Some benchmarks are more important than others—so what should you really care about? We asked six founders for their hardest-won lessons.

Starting a Business

He Started a Multimillion-Dollar Business That Brought Back the Espresso Martini — and Has Some Advice to Save Other Entrepreneurs Time and Money

Tom Baker, co-founder of Mr Black Cold Brew Coffee Liqueur, had a vision for two of Australia's biggest passions.

Thought Leaders

5 Types of LinkedIn Content to Level Up Your Personal Brand as a Thought Leader

Elevate your personal brand on LinkedIn with these five types of content.

Branding

How to Create a Brand Philosophy That Everyone Believes In

Like the ancient mariners who first steered their ships by it, you can help your team find their way with a well-thought-out vision that's communicated to everyone and reinforced every day.

Franchise

How an Idaho State Senator Saved a Beloved Franchise By Hitting the Road In His Camper Van

Peter Riggs' first job out of college was as a Pita Pit franchisee. Years later, he returned as CEO to bring the brand back to life.

Franchise

Why This Mother Daughter Duo Are Making a Killing on Consignment Handbags In New Jersey

For their business to work, Dianne and Gabrielle Melillo need more than customers. They need a community that has total confidence in them.

Marketing

Why Having A Strong Brand Isn't a Luxury — But a Necessity for Business Success

Thomas Edison did not invent the lightbulb. Many people believe he did due to successful branding and narrative-building.