Build Your Entrepreneur and CEO Brand with Podcasting Podcasting is one of the fastest growing media opportunities, with over 57 million repeat listeners in the Unites States per month and growing.

By Karen Tiber Leland

Opinions expressed by Entrepreneur contributors are their own.

Zero Creatives | Getty Images

Podcasting is one of the fastest growing media opportunities, with over 57 million repeat listeners in the Unites States per month and growing.

On this episode of the Branding Blowout Podcast, I interview Tom Hazard, co-host of WTFFF?! a 3D printing podcast, on How To Build Your Entrepreneur And CEO Brand With Podcasting. Tom and I discuss how you can effectively include podcasting as part of your positioning strategy, to set your company up as an industry expert, and establish your CEO brand. We also touch on the following topics:

• How to know if podcasting is right for you
• The best ways to promote your podcast and build an audience
• Using podcasting to build your CEO brand
• Different types of podcasts and which ones will work best for your goals

Click here to start listening to the podcast.

Karen Tiber Leland

Author and President of Sterling Marketing Group

Karen Leland is the founder of Sterling Marketing Group, where she helps entrepreneurs and executives build stronger personal, team and business brands. She is also the best-selling author of The Brand Mapping Strategy: Design, Build and Accelerate Your Brand.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Leadership

7 Telltale Signs of a Weak Leader

Whether a bully or a people pleaser who can't tell hard truths, poor leadership takes many forms.

Business News

Fans of Costco's $1.50 Hot Dog Combo Are In for a Big Surprise

Costco CEO Ron Vachris announced a change that's coming soon to the company's food courts.

Business News

'Nobody Ever Gave Me Anything': More Boomers Say They're Not Transferring Wealth to Family Until They're Dead

A new survey from Charles Schwab found boomers are more hesitant to distribute their wealth than other generations.

Business Ideas

70 Small Business Ideas to Start in 2025

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2025.

Leadership

How a Mindfulness Practice Can Help You Beat Tech Overwhelm

This article explores how mindfulness can transform your tech choices, ensuring technology serves your business goals without adding unnecessary complexity.

Business News

Instagram Is Offering TikTok Creators Up to $50,000 Per Month For Exclusive Content

Leaked deals show that there are strict terms to receiving the money.