Sky's the Limit Think your product has limited appeal? It may have more potential than you know.

TheEntrepreneur: Dan Grace, 35, and Jeff Polke, 34, friends andco-founders of GCI Outdoor Inc. in Cromwell, Connecticut

The Product:The Everywhere Chair, developed in 1996, is an outdoor chair withan adjustable back and seat, so the chair can be used on slopingsurfaces. The line comprises nine products sold to more than 800stores-including Eastern Mountain Sports, L.L. Bean and REI-atretail prices between $24 and $60.

Startup:$10,000 was used to apply for a patent and make prototypes. Thecompany also applied for a $25,000 line of credit, which was usedto buy office equipment and fund initial production.