Entrepreneur Elevator Pitch Ep. 11: Find Your Niche Stream the penultimate episode of the first season of Entrepreneur's pitch show, then support the contestant with the most promising idea on Indiegogo.

By Lydia Belanger

Opinions expressed by Entrepreneur contributors are their own.

Entrepreneur Elevator Pitch gives each contestant a 60-second elevator ride from lobby to boardroom to sell their big idea. Watching the quick pitch live, a panel of expert investors either opens the doors for the entrepreneur to discuss further, or sends them back down empty-handed.

This week's innovators are all about catering to niche markets. From underwear-lining ice packs to bird houses for bats, these entrepreneurs bring some unique products the table. Every contestant thinks they have the next million-dollar idea, but will the judges agree? Watch this week's episode above to see which ideas the investors will shake on, and if you think one of them looks promising, support your favorite on Indiegogo.

Click here to support your favorite entrepreneur on Indiegogo

Entrepreneur Elevator Pitch in partnership with Sports 1 Marketing streams Wednesdays on entrepreneur.com. Follow Entrepreneur Elevator Pitch on Facebook.

Lydia Belanger is a former associate editor at Entrepreneur. Follow her on Twitter: @LydiaBelanger.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

More from Entrepreneur Elevator Pitch

Will Investors Bite on a Pizza Wallet? Find Out on the Wild Season Finale of 'Elevator Pitch.'

'Elevator Pitch' Meltdown: Watch the Moment That Broke This Entrepreneur's Brain

A Near-Tragedy Spurred This Dad's Invention — Now Worth Millions

A Scary Shopping Experience Inspired This Entrepreneur to Launch Her Own Brand. Now It's Done Over $5 Million In Sales.

Editor's Pick

Business News

JPMorgan Shuts Down Internal Message Board Comments After Employees React to Return-to-Office Mandate

Employees were given the option to leave comments about the RTO mandate with their first and last names on display — and they did not hold back.

Innovation

4 Ways Market Leaders Use Innovation to Foster Business Growth

Forward-thinkers constantly strive to diversify and streamline their products and services, turning novelties into commodities desired by many.

Operations & Logistics

How to Master Peak Season Sales — and Demand — With These Warehouse Tips

In today's unpredictable retail world, the ability to handle atypical peak seasons effectively is a critical differentiator. Here's how you can streamline and optimize your warehouse operations.

Living

Join Costco's Gold Star Membership Today and Receive a $45 Costco Shop Card by Email

Don't miss your chance to get a one-year Costco Gold Star Membership while it includes $45 you can spend online or in-store

Leadership

'Scaring People Is Addictive': The Creator of 'Wolf Man' and 'Saw' on Monetizing Your Nightmares

The co-writer and director of "Wolf Man," Leigh Whannell, discusses how he built a career one terrifying flick at a time.

Business Ideas

70 Small Business Ideas to Start in 2025

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2025.