Here's Your Game Plan for When and How to Communicate With Your Crowdfunding Backers Brian Meece, the co-founder of crowdfunding platform RocketHub, outlines a strategy for reaching out to your investors during and after a campaign.

By Catherine Clifford

Opinions expressed by Entrepreneur contributors are their own.

Good communication is the keystone of crowdfunding. You need to tell the story of why you are raising money clearly and concisely. You also need to keep in close touch with your campaign backers.

Your investors are your best chance to build a community around your project, idea or business. They are valuable contacts and you need to tend carefully to them, making sure they feel like they are part of your production process.

In the seventh episode of Crowdfund with Cat, Brian Meece, the co-founder of crowdfunding platform RocketHub, explains when and how crowdfunding campaign owners should be communicating with their crowdfunding backers.

RocketHub was acquired by entrepreneurship resource center EFactor a year ago. Since then, Meece has left and is now pursuing independent projects.

Starting May 16, Entrepreneurs Can Raise Money in a Whole New Way. Here's What You Need to Know.

An Entrepreneur's Essential Guide to the New Wild West of Funding Opening on May 16

Your Guide to the High-Risk, High-Reward World of Investing in Startups When Fundamental Finance Law Changes Go Into Effect May 16

Which Entrepreneurs Will Benefit Most From the New Era of Crowdfunding?

Next Generation Crowdfunding Starts May 16. Expect Opportunity and Growing Pains.

Catherine Clifford

Senior Entrepreneurship Writer at CNBC

Catherine Clifford is senior entrepreneurship writer at CNBC. She was formerly a senior writer at Entrepreneur.com, the small business reporter at CNNMoney and an assistant in the New York bureau for CNN. Clifford attended Columbia University where she earned a bachelor's degree. She lives in Brooklyn, N.Y. You can follow her on Twitter at @CatClifford.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Business Ideas

70 Small Business Ideas to Start in 2025

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2025.

Starting a Business

These Yale Students Raised $3 Million in 14 Days to Build Their 'Anti-Facebook' Startup: 'I Can See My Childhood Self Looking Up to Me.'

Two 21-year-old Yale juniors are changing digital networking with Series, an AI-powered platform backed by $3 million in venture capital.

Business News

Google Layoffs Affect Hundreds in Division Working on Chrome Browser, Pixel Phones

A Google spokesperson said the move would help Google run more efficiently.

Growing a Business

The AI Playbook Billion-Dollar Brands Are Using to Automate & Dominate (And How You Can Too)

AI isn't just a tool — it's replacing entire teams. Learn how top brands use it to run sales, ops and marketing 24/7.

Growing a Business

How I Replaced a $2,000-a-Month SEO Agency and Built My Own Growth System as a Solo Founder

15 proven tactics I used to grow my startup's visibility and backlinks — without writing a single cold email.

Business News

This Is How Much an iPhone Would Cost If It Were Made in the U.S., According to Analysts

It would take Apple three years to move 10% of its supply chain to the U.S.