She Started a Business at 14 With Only $27. Now at 20, She's Running a Multi-Million Dollar Cosmetics Brand with the Simplified Sourcing Power of Ailbaba.com Aaliyah Arnold, founder and CEO of Boss Up Cosmetics, says a combination of hard work, family support and powerful tech are the keys to her brand's success.

Alibaba.com is sourcing made simple, enabling small and medium sized business owners to connect with suppliers, create products, and bring inspiration to life.

Through "My Way", we are highlighting entrepreneurs who have harnessed the sourcing capabilities of this Alibaba.com to build and expand their brands.

In this video, you'll meet Aaliyah Arnold, founder and CEO of Boss Up Cosmetics. At age 14, Aaliyah started her second — that's right, second! — official online store, BossUp Cosmetics. Aaliyah rapidly grew her brand, enlisting family members to help fulfill orders. Among them was her mother Wendy who quit her corporate job to help run operations. With her family by her side, Aaliyah transformed the business into a massive operation that utilizes the power of Alibaba.com to source with ease, and customize her vessels and packaging. She now brings refined, polished products to her loyal social fan base who she connects with daily to keep her business flourishing. .

"Alibaba.com opened up endless possibilities for custom packaging," she says. "And they give me peace of mind that should anything go wrong, we're covered."

Aaliyah says her favorite expression is, "Don't you want to see what happens when you don't give up?" Watch to see how she overcame obstacles and grew her viral cosmetics brand.

Learn how Alibaba.com can help your business grow, visit Alibaba.com.