📺 Stream EntrepreneurTV for Free 📺

How Much Does a Person Typically Donate to a Kickstarter Campaign? Here's Your Answer. The crowdfunding giant, which has seen more than $2 billion in donations to projects on its platform, released a slew of data about user activity.

By Catherine Clifford

entrepreneur daily

Opinions expressed by Entrepreneur contributors are their own.

KickStarter

As you're building your crowdfunding campaign, sweetening it with perks galore, you may start fantasizing about all of the $1 million donations that are going to flow in.

A wee reality check: The most common donation on Kickstarter is $25.

Since launching on April 28, 2009, Kickstarter has seen almost 2.5 million pledges of $25. The next most common donation size is $50, with the crowdfunding platform clocking 1.6 million of those.

That said, the magic of crowdfunding is that it doesn't take ginormous contributions to raise reasonably large sums of money. Lots of small donations from a crowd really add up. And so far, Kickstarter's crowd is almost 10 million strong.

Related: Indiegogo Makes a Push to Court Nonprofits

Today, the Brooklyn, N.Y.-based company published a whole slew of data about user activity in honor of surpassing $2 billion in pledges made on the platform.

Kickstarter is the flagship name-brand of crowdfunding, and so as the industry has matured and developed, the pace of contributions has accelerated. It was nearly five years before Kickstarter hit that first billion-dollar donation threshold, but then it only took a smidge over a year and a half for Kickstarter to see that second billion dollars of donations roll in.

To reach that first billion dollars in donation, an average of $391 was pledged per minute. For the second billion dollars, Kickstarter clocked $1,182 in donations per minute.

For a deeper dive into what the donations looked like and where they were going on Kickstarter, have a look here.

Related: The SEC Just Approved Rules Opening Up Equity Crowdfunding to the General Public In a 3-1 Vote
Catherine Clifford

Senior Entrepreneurship Writer at CNBC

Catherine Clifford is senior entrepreneurship writer at CNBC. She was formerly a senior writer at Entrepreneur.com, the small business reporter at CNNMoney and an assistant in the New York bureau for CNN. Clifford attended Columbia University where she earned a bachelor's degree. She lives in Brooklyn, N.Y. You can follow her on Twitter at @CatClifford.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Side Hustle

These Coworkers-Turned-Friends Started a Side Hustle on Amazon — Now It's a 'Full Hustle' Earning Over $20 Million a Year: 'Jump in With Both Feet'

Achal Patel and Russell Gong met at a large consulting firm and "bonded over a shared vision to create a mission-led company."

Business News

Samsung's New Ad Pokes Fun at Apple's Controversial 'Crush' Ad

Creative universes overlap in a new ad from Samsung.

Business News

Dell Is Labeling Hybrid Employees With 'Red Flags' Based on How Often They're in the Office

Dell will consider the frequency of employee badge swipes when it determines how hybrid employees are reviewed, rewarded, and compensated.

Productivity

Want to Be More Productive? Here's How Google Executives Structure Their Schedules

These five tactics from inside Google will help you focus and protect your time.

Business Ideas

63 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.