Is It Time to Launch Your Own Business? Consider these things before you take the plunge into entrepreneurship.

By Dan Bova

Be your own boss, make your own hours and make your mark on the world -- these are the clear benefits of launching your own business. But there are some downsides, so here are three things to consider before you jump in.

  1. Conduct market research. Is this a viable idea? Are there already a ton just like it? Will you offer customers a product or value they can't get anywhere else?
  2. Do you have enough money? Not just cash for the business but also to sustain your life as you get up and running. Remember, the rewards of small business ownership are often not instantaneous. And not just money, do you have the patience -- and the stomach -- to work through lean times?
  3. Are you confident? Through surveys and research, we know that the most common personality trait shared by successful entrepreneurs is confidence. The business world is fiercely competitive, so you need to be willing to fight for your vision. Are you ready? Then go get 'em!

Get more great tips from the book Start Your Own Business.

Dan Bova

Entrepreneur Staff

VP of Special Projects

Dan Bova is the VP of Special Projects at Entrepreneur.com. He previously worked at Jimmy Kimmel Live, Maxim, and Spy magazine. His latest books for kids include This Day in History, Car and Driver's Trivia ZoneRoad & Track Crew's Big & Fast Cars, The Big Little Book of Awesome Stuff, and Wendell the Werewolf

Read his humor column This Should Be Fun if you want to feel better about yourself.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

More from Entrepreneur Exclusives

3 Simple Ways to Boost E-Commerce Sales

Why Your First 1,000 Customers Are Your Most Important

How to Grow Your Business By Finding New Customers

How to Beat The Working From Home Blues (60-Second Video)

Business News

A Defense Startup With Billions in Contracts Launched a Recruiting Campaign Warning People Not to Work There

Anduril Industries is going viral for its "don't work at Anduril" recruiting campaign.

Business Ideas

70 Small Business Ideas to Start in 2025

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2025.

Leadership

How OLIPOP's CEO Is Taking on Big Soda — and Winning

Ben Goodwin is the CEO of OLIPOP, one of the fastest-growing beverage companies in all of U.S. history. In this episode of The CEO Series, he discusses why he started the business, the challenges of the beverage industry and why he thinks the company has been so successful.

Science & Technology

My Employees Are Using DeepSeek. Should I Be Concerned?

AI-powered platforms like DeepSeek offer compelling advantages, but they also introduce serious security risks that business leaders must consider.

Business News

Walgreens Is Going Private in a $10 Billion Deal After Being a Publicly Traded Company for Nearly a Century

Walgreens has agreed to a deal with private equity firm Sycamore Partners.

Business Process

In the Age of Instant News, a PR Crisis Can Erupt at Any Moment — Here's How Entrepreneurs Can Stay Ahead

Crisis comms is an integral and imperative aspect of public relations that every business needs to recognize and ready itself for. Prepare yourself with a few starter steps before a threat to your brand reputation arises.