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Play Your Cards Right Presenting a case study in striking the best deals to launch your own great product on a limited budget
By Don Debelak
Opinions expressed by Entrepreneur contributors are their own.
The entrepreneur: JamesTiscione, 49, and Anthony Tiscione, 79, founders of ACM Enterprises inTucson, Arizona
Product description: TheAuto Card Manager (ACM), a thin metal case that holds adriver's license and up to five credit cards. When users pushone of the six buttons on the case, the selected credit card isdispensed.
Start-up: $50,000 in 2000and 2001, to pay for the first production run of 25,000 units
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