Unlock this article & more through our 4th of July Sale

Save 33% on Entrepreneur+ when you sign up today. Use code SAVE 33 at checkout.

Claim This Offer

Already have an account?

Sign in
Entrepreneur Plus - Short White
For Subscribers

This Brilliant 'Cohort' Trick Can Help You Come Up With a Business Idea Worth Millions When you're looking to solve a problem or start a new business, Future CEO Rishi Mandal has a three-step tactic that helped him get his start.

By Jason Feifer Edited by Mark Klekas

Want to build a company worth millions — or maybe billions?

Serial entrepreneur Rishi Mandal has a surprising trick he calls the "cohort" model. He's used it to build multiple companies and raise more than $100 million.

It goes like this:

The rest of this article is locked.

Join Entrepreneur+ today for access.

Subscribe Now

Already have an account? Sign In