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Valentine's Day--How Sweet it Is February 14th isn't only lucrative for the Hallmarks and American Greetings of the world.

By Jason Daley

Opinions expressed by Entrepreneur contributors are their own.

21,000 florists in the U.S. 1

3,000 greeting-card publishers in the U.S., most of them small or family-owned. 2

70% of men plan to take their sweetheart out to dinner on Valentine's Day. 3

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