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Why Do Consumers Buy Certain Products and Services? John Fieldly, CEO of Celsius Holdings, Inc. (NASDAQ: CELH), talks about the journey that brands go through and how repositioning a brand can impact its growth.

By David Meltzer

entrepreneur daily

Opinions expressed by Entrepreneur contributors are their own.

On this episode of The Playbook, John Fieldly, CEO of Celsius Holdings, Inc. (NASDAQ: CELH), chats about:

  • The journey that all brands go through and what entrepreneurs can learn from Celsius's brand-building strategy [1:36].
  • How the Celsius team successfully repositioned its brand in the wellness space and expanded [3:58].
  • Why Fieldly never lets himself get distracted by the company's stock price [9:33].
  • The approach executives can take if they want to actively avoid getting "burnt out" [11:40].

Related: Saying the Joke You Cannot Say
David Meltzer

Co-Founder of Sports 1 Marketing, Speaker, Author and Business Coach

David Meltzer, co-founder of Sports 1 Marketing and host of Entrepreneur's podcast, “The Playbook”, is a Top 100 Business Coach, global public speaker and three-time international best-selling author who has been honored by Variety as “Sports Humanitarian of the Year”.

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