Your Competitive Advantage Is Not Your Product -- It's Your Story Customers aren't loyal to a product. They're loyal to what's behind the product.

By C-Suite TV

Opinions expressed by Entrepreneur contributors are their own.

Ken Schmidt, former director of communications for Harley-Davidson, sat down with Entrepreneur Network partner C-Suite's Jeffrey Hayzlett to discuss how in order to create demand while restoring a brand's image, you have to be not just different but original. They also discussed how companies need to be at the forefront of the marketplace and how they can achieve that by controlling the narrative, especially when looking to restore their image.

Related: Are People Born Leaders?

C-Suite TV, is an on-demand business channel featuring interviews and shows with business executives, thought leaders, authors and entrepreneurs providing news and information for business leaders. C-Suite TV is your go-to resource to find out the inside track on trends and discussions taking place in businesses today. This online channel is home to such shows as C-Suite with Jeffrey Hayzlett, Executive Perspectives Live, C-Suite Insights with Nicole Sawyer, Best Seller TV, Run Towards The Roar with Jason Forrest and more. C-Suite TV is part of C-Suite Network, the world's most trusted network of C-Suite leaders.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Most Popular

See all
Business News

Google Is Offering a 'Voluntary Exit' For Some Employees After a Petition Signed by 1,400 Googlers Calls For Job Security

The buyouts apply to U.S. employees in Google's platforms and devices division.

By Sherin Shibu
Side Hustle

'Over $100,000 a Month': His Spicy Side Hustle Became a Full-Time Business and Hit 7-Figure Revenue — Here's How He Did It

Brock Giles, 36, started a business inspired by his childhood filled with "food, cooking and entertaining."

By Amanda Breen
Science & Technology

39% of Your Skills Will be Obsolete in 5 Years — Here Are 6 Skills You Will Need to Adapt and Thrive

AI agents are transforming business — adapt or be left behind.

By Ben Angel
Business News

'Difficult Decision': Amazon Announces a New Round of Layoffs. Here Are the Roles Affected.

Amazon's latest layoffs affect two specific departments.

By Sherin Shibu
Growing a Business

Entrepreneurs Should Invest in Service, Not Just Sales — Here's How to Build a Customer-First Business

A customer-first business strategy that prioritizes exceptional service, empowers employees and leverages feedback can transform satisfied customers into loyal advocates, driving sustainable, long-term growth.

By John Conway
Business Ideas

70 Small Business Ideas to Start in 2025

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2025.

By Eve Gumpel