Ecommerce
Smartwatch Shipments Plunge 44.8% in India: IDC Report
Wristbands faced the sharpest drop among all categories, declining by a significant 48.4 p[er cent year-over-year (YoY). Shipments plummeted to just 56.1 thousand units, compared to 108.8 thousand units in Q3 2023. Smartwatches also struggled, experiencing a 44.8 per cent YoY decline in shipments, which fell to 9.3 million units.
ElasticRun Aims to Become Profitable with USD 10 Billion in Revenue in 5-6 Years
ElasticRun is a B2B e-commerce platform for rural India that helps brands reach out to the deepest parts of the country.
How Gen-Zs and e-Commerce are Transforming Consumer Behavior in India's Festive Shopping
India's festive shopping culture is not only alive but thriving in this new digital age, blending tradition with modern consumer preferences and setting new benchmarks for what's possible in the e-commerce landscape.
Boost Your Ecommerce Sales — 8 Proven Strategies for the Holiday Season
As the holiday season approaches, it's essential for ecommerce businesses to maximize sales by leveraging key shopping events like Halloween and Black Friday. These events present unique opportunities to engage with customers and drive conversions, but they require tailored strategies to succeed.
Indian Festive e-Commerce to Hit $12 Billion in 2024: Report
Shiprocket reports India's e-Commerce export market, which is currently valued at around $3-4 billion, to expand exponentially, with projections reaching $200-300 billion by 2030
How MSMEs Thrive During India's Festive Season
Amazon's "Great Indian Festival 2022" saw record participation from MSMEs, with 4.75 lakh sellers joining the B2B sales, and 70 per cent of the 35,000 B2C sellers hailing from Tier-II and III cities
How Digital Payments Are Transforming the Indian Festive Season Shopping
The festive season sales have reflected an extraordinary rise in consumer spending, with early estimates suggesting that sales from September 26th to 28th alone crossed INR 26,500 crore
How AI-Driven Personalization Is Transforming the Retail Industry and Enhancing Customer Experiences
AI will be one of the driving forces behind maximizing personalization and changing the face of retail as we know it today.
How e-Commerce Giants Kicked Off The 2024 Festive Season
Flipkart recorded 330 million visits during early access and day 1, Amazon recorded 110 million customer visits within the first 48 hours of its sale, Meesho stated 65 million visitors and Myntra enjoyed 120 million visitors during the same period.
How e-Commerce is Fueling The MSME Growth in India
MSMEs are the driving force of the economy for the country, backed by the strong connectivity of e-Commerce
Want to Double The Profit Generated From a Single Customer? Master This 5-Step Strategy
Promotions are a great tool for e-commerce businesses. However, if not used strategically, they can do more harm than good. With this 5-step strategy you will be able to keep your customers coming back, transforming them into your brand evangelists. With practical tips, learn to identify key customer segments, find products that drive repeat sales and craft effective promotional campaigns that skyrocket customer lifetime value.
Double Your Organic Traffic and Boost Your Sales With This SEO Guide for Ecommerce Businesses
Discover proven SEO tips to double organic traffic to your ecommerce business and drive more sales.
A Deep Dive Into The Shift of Consumer Behaviour in Purchasing
A large portion of consumers spend between INR 500 and INR 2000 monthly on online purchases
Most Small Businesses Don't Have an App — Here's Why That's a Big Mistake
Small retail businesses face the challenge of competing with large big-box brands; however, SMBs can stay competitive by embracing ecommerce and investing in digital capabilities.
5 Ways to Outsmart Seasonal Slumps and Keep Your Online Sales Active Year-Round
Seasonal changes offer challenges but also growth opportunities. Businesses can achieve sustainable success by diversifying products, reaching diverse markets, fostering loyalty and conducting strategic planning.