A/B Testing
4 Things Ecommerce Startups Need to Be Careful About When Running A/B Tests
A/B testing is a powerful tool, but you should be aware of these aspects that people often overlook.
Here's How to Conduct Better Lead Generation Experiments
Steps you can take to increase results for your business and keep it growing consistently.
8 Things I Wish I'd Known Before Starting Affiliate Marketing
Tips to help you avoid common mistakes, and save time and money, when starting in this specialized business.
5 Ways Marketers Can Gain an Edge With Machine Learning
Interpret and act on large amounts of information in a scalable way.
How Rapid 'Testing and Learning' During Product Development Saves Time and Money
Investing money and design work is all very well. But what do your (potential) customers think? That's what really counts.
A/B Testing Is Maybe the Easiest Way to Boost Conversions on Shopify
It's a cheap and relatively easy way to know what's working and what would work better.
Why Your Approach to A/B Testing Is Costing You Sales
If you're not combining your tests with personalization efforts, you're doing it wrong.
10 Tips for Web Design That Drives Sales
If your website has a lot of traffic but few conversions, it's time to figure out the problem.
5 Mistakes Sabotaging Your Content-Marketing Success
Content is everything. Learn how to create and promote solid messages.
7 Ways to Correct a Failing Marketing Strategy
A floundering marketing strategy isn't failure, but ignoring reality and refusing to adjust will be.
How Often Should You Send Marketing Emails?
There's no magic number. Find your sweet spot.
Pursue Your Facebook Ad Strategy Like the Entrepreneur You Are
The willingness to endure trial and error until finding what works defines being an entrepreneur. Expect the same with Facebook advertising.
6 Reasons Why Attracting the Right Online Traffic Is Your Top Priority
Driving random traffic to your site is mostly a waste of time. Developing an engaged customer base is the goal.
Essential Web Skills Every Modern Entrepreneur Must Have
Tech savvy isn't everything but it helps you with almost everything else.
4 Ways to Sell More Using 'Customer Journey Optimization' Strategy
An efficient customer journey will improve your conversion rate.