Adidas: Page 2

Technology

Puma's Self-lacing Shoe & Smart Watch Are Perfect Example of Tech Innovation

A shoe which ties itself and a watch partnered with Fossil, could things get any better?

Marketing

The Story and Meaning of #7 Iconic Logos

Deeper meanings are what make abstract logos great, as they help the logo tie into the brand's core values

Business News

Nab an Adidas 3D-Printed Sneaker This Fall

The company's first production shoe with a 3D-printed design uses a technology that was originally conceived in the 1980s for rear-projection TVs.