Advertising
This 21-Year-Old Was In College and Didn't Know What He Wanted to Do With His Life. A Year Later, He Thought of an Idea That Turned Into a $16 Million Business.
Adam Cohen, founder and CEO of Stic, shares his roadmap for success for the car-based ad tech startup.
How this digital marketing visionary is Revolutionizing Digital Marketing with Data and Scale Your Ads Event
Wojo Media, helps businesses and individuals leverage trends to achieve growth. His company has generated millions for its clients.
Many Brands Risk Being Left Behind By Overlooking These Critical Advertising Steps
Learn how to use smart marketing tools and AI to optimize online advertising and maximize ad spend in today's competitive landscape.
5 Strategies That Helped Me Achieve 10x Returns on My Marketing Efforts
These five marketing tactics have delivered remarkable returns for my business.
Consumers Don't Like AI, and It's a Big Problem for Advertisers
Here's why advertisers might be vulnerable to their own positive thinking about AI.
Google Pulls Gemini AI Olympics Commercial After Backlash
The ad showed a dad using AI to help his daughter write a fan letter to an Olympian.
Netflix To Expand Reach By Offering 'Ad-Supported Tier' in Asia and Europe
The massive streaming service Netflix is about to provide a free option with ads in a few Asian and European areas, marking a major shift in its subscription business. With this new service, Netflix hopes to reach a wider audience by giving users free access to its vast content collection.
Why Is The Advertising Industry Against The New Self- Declaration Mandate?
The goal of this regulation appears to be protecting consumer interests and reducing deceptive advertising. But industry bodies have not taken to it.
Paid Advertising on YouTube — Strategies for Acquiring Subscribers Through Ads
Advertisers can gain a highly engaged audience by leveraging YouTube advertising analytics and taking a strategic, data-driven approach.
Samsung's New Ad Pokes Fun at Apple's Controversial 'Crush' Ad
Creative universes overlap in a new ad from Samsung.
Why Podcasting Can Now Boost Your Bottom Line More than Ever
This format boasts bigger-than-ever audience size and listenership advertiser enthusiasm, and now is the time to take advantage.
What Are Your Customers Watching While They Wait? Learn How To Improve Your Business's Atmosphere.
Blake Sabatinelli, the CEO of Atmosphere, explains the growth of the streaming television platform built for businesses.
ASCI Fortifies Guidelines For Qualification of Brand Extension of Restricted Categories
The Advertising Standards Council of India (ASCI) has updated its guidelines for 'Qualification of Brand Extension-products and services' under the restricted category prohibited from advertising by law.
Digital Out-of-Home vs. Traditional Advertising — Which is Best for You?
For small and medium-sized enterprises, digital out-of-home advertising offers an opportunity to compete with bigger organizations on their own turf.
Elon Musk Gives Profanity-Laden Tirade During DealBook Interview: "Go F--- Yourself'
Musk addressed the companies that have pulled advertising from the X platform at the 2023 DealBook Summit in New York on Wednesday. Watch the interview, here.