Advertising: Page 8
5 Things CMOs Need To Know About Modern PR
Many chief marketing officers are used to the old ways of doing PR and are still tracking and analyzing their PR efforts based on irrelevant data that has nothing to do with the actual results and effectiveness of their campaigns.
The Surprising Secret to Getting More Eyes On Your Ads
There's one thing that all consumers seems to know and love.
Burger King is sued for misleading advertising on the size of its products
It is not the first time it happens. False advertising seems to be a common practice among fast food chains.
The Good, the Bad and the Ugly of Paid Ads
Amazon is in hot water over its paid ad strategy, and leaders of smaller brands must learn from its mistakes.
6 Keys to Post-Pandemic Out-of-Home Advertising Success
In this strange new normal, it's increasingly vital to adapt advertising strategies to meet your customers where they are, both physically and digitally.
This Is the Future of Digital Ads. Is Your Marketing Strategy Ready?
Digital marketing is evolving rapidly, to be sure, but there are already proven ways of making certain that you both keep up and excel in this field.
Top B2B Marketing Strategies for SaaS Businesses
You can have the world's best software to offer, but without a killer marketing strategy, your investment in research and development is going to fall flat.
Refresh Your OOH Advertising with These 5 Custom Strategies
Recent growth in the out-of-home ad market has been remarkable, and for good reason: It's effective, versatile, cost-effective and even automated.
Understanding How the Out-of-Home Ecosystem Works
While lots of people think they know what OOH is, their perceptions are still stuck in the past.
Free On-Demand Webinar: How to Run Facebook Ads on a Budget
Join Amanda Robinson, Facebook Ads expert, as she discusses the 4 components of Facebook ads to help you build momentum in your business.
Small-Cap Digitial Media Solutions Is In Deep-Value Range
Digital Media Solutions (NYSE: DMS) is among the smallest of the microcap stocks in our coverage universe but it deserves its place. The company is a digital marketing specialist with...
The State of Immersive Advertising In 2022
Breaking down key trends shaping the AR/VR market and how they will affect the advertising ecosystem.
PDOOH: A Marketing Term Entrepreneurs Should Know
PDOOH is quickly becoming an option that entrepreneurs and small businesses should consider.
It's Time To Reimagine The Role Advertising Plays In Our World Today
With advertising being immensely misunderstood as strictly manipulative, deceitful, and at best, meaningless entertainment, author Ahmad Abu Zannad hopes to shed a positive light on the potential impact of advertising.
Saudi Digital Billboards Startup Override Paves The Way For Delivering Hyper-Targeted Advertisements
Using online targeting techniques, Override's algorithm can tailor a brand's message for the people that will most likely respond to it, whether they're on the road or stuck in traffic.