Advertising: Page 9
4 Ways to Improve Your Digital Footprint on a Shoestring Budget
There's no reason to take an online back seat when it comes to marketing and advertising strategies, even if your wallet is thin.
5 Mistakes to Avoid When Buying an Ad Agency
There's no better time to buy an agency. Are you ready?
Delivering Hospitality to Online Audiences
Interview with Garry Kanfer (Kissaki Sushi) about digital marketing and delivering the restaurant experience to customers at home.
4 Tips for Designing Engaging Out-of-Home Advertising in 2022
With OOH poised for continued growth, what's the best way for brands to catch their audiences' eyes and effectively engage them?
Will CTV Advertising Continue Its Reign in 2022?
Informative predictions on what the online video advertising landscape will be like next year.
9 Good Reasons to Consider Out-of-Home Advertising
Many people think they know what OOH advertising is, but some perceptions are still very much stuck in the past.
From CTV to Programmatic Product Placements: Marketing Trends to Embrace in 2022
Covid-19 restrictions and new privacy regulations made brands and advertisers reevaluate traditional strategies and channels for ad placements, but in the face of so much turbulence, what is there to look forward to in 2022?
Vegan Brands Are Swinging For Our Greatest Hope: Gen Z
The fastest-growing brands in the plant-based food space are realizing that to sell to young people today, they can't play it safe.
How Digital Marketing and Advertising Can Help Grow Your Ecommerce Business
Powerful digital marketing initiatives for 2022 that will make ecommerce retailers stand out in the crowd.
Try Not to Cry After Watching McDonald's New Holiday Ad
The nostalgia is too real with this one.
Best Practices for SaaS Copywriting
A software as a service (SaaS) business is only as good as its copy. In order to convince customers to try your product, you have to present your offering in a compelling manner. This article explores best practices that business owners should follow to make their products shine brighter than the competition.
What 2021 M&A Deals Tell Us about the Future of Online Advertising
While the rapid market capitalization dynamic isn't new in digital advertising, the reasons why it's happening have changed. What does it mean for the industry's future?
What I Learned After Posting on 10 Platforms Every Day for 30 Days
An inside look into the challenges, discoveries and unexpected results that come from focusing on building an audience on social media and posting every day on every platform possible.
How Smart Marketing Can Drive 2,000% Growth, According to Athena Club's Co-Founders
Athena Club's diversified marketing helped it grow. Its cofounders explain how they did it, and why now was the right time to launch their big national campaign.
Climate Change Denial Content Will No Longer Profit From Ads on Youtube
The new policy will roll out next month.