Authors: Page 4

Branding

Here's How You Build Brand Integrity

To get (and keep) it, you have to come through on your brand's promise and deliver a satisfying experience each and every time.

Branding

Tesla, Facebook and Chick-fil-A Were Brand Renegades. Here's How You Can Be One Too.

Disruption doesn't have to be as elusive as you think.

Branding

Let Go of Assumptions and Reset Your Brand Mindset

Many small businesses make the mistake of trying to please everyone. You can't, so stop trying.

Growing a Business

4 Expert Tips for Coming Up With a Strong Topic for Your First Book

Writing your debut book is hard work, but it doesn't have to be such a heavy lift.

Living

These 7 Authors Share Personal Stories to Better Your Lifestyle

When you want to give your lifestyle a kick in the pants or pivot from your dull routine, reach for these straightforward reads.

Living

8 Books That Will Help You Re-Take Control of Your Life

By drawing on the expertise of others, you can go a long way towards ensuring that your path forward will be a successful one.

Leadership

10 Authors Offering Entrepreneurs Insight and Advice for Successful Leadership

Growing in leadership is a life-long process, so learn from these authors who may have been at it longer than you.

Marketing

Are You an Influencer? Then You Better Understand These 5 Key Audience 'Tudes.

Turns out size does matter. But so does intelligence.

Social Media

Shea Serrano Sold His Latest Project Without Telling Anyone What It Was. But His 400K Twitter Followers Bought In, and He Thinks It's Hilarious.

In a bizarrely effective marketing campaign, the cult-favorite writer refused to disclose anything about the short story he was selling and gave away unrelated '90s action figures with changeable arms. His more-than-400,000 Twitter followers ran with the joke, and somehow it all makes perfect sense.

Growing a Business

Could a Journal Be The Next Productivity Game-Changer?

Self-reflection might make or break your chances of success.

Leadership

Free Webinar | Nov. 12: How to Write a Great Business Book

Join Jennifer Dorsey, editorial director of Entrepreneur Press, and EIC Jason Feifer, as they discuss how entrepreneurs can transform themselves into best-selling authors.

Lifestyle

Actor Saif Ali Khan Dons a New Professional Hat, Makes Big Announcement

Saif Ali Khan coming up with an autobiography and here's everything you need to know

Entrepreneurs

For The Greater Good: Basma Altwejri's New Book, "From Society, For Society," Looks Into Social Entrepreneurship Across The MENA Region

With the intention to give an unbiased, holistic view of how innovative yet socially responsible practices across different industries work, Altwejri's book tells the stories of people from across the social entrepreneurship spectrum.

News and Trends

For The Love Of Books: A Peek Into The Business Of Publishing

At a time when we all need the solidity and structure that books provide, here's a tribute to a group of committed professionals who have given us that much-needed avenue of escape.

Growth Strategies

Jeetendr Sehdev, New York Times Bestselling Author Of The Kim Kardashian Principle, On The Power Of Influencers

Social media influencers are here to stay, and Jeetendr Sehdev's The Kim Kardashian Principle has been billed as a blueprint for selling yourself the right way.