Barbie: Page 3
Thought Leaders
POLL: Would You Buy Entrepreneur Barbie, or Is She Hardly a Good Example?
Barbie is now an entrepreneur. But what business is she running? Would you invest?
Thought Leaders
Introducing Entrepreneur Barbie
At Toy Fair this week, Mattel announced its iconic doll is becoming her own boss.
Marketing
Why Barbie Posed for Sports Illustrated
As worldwide sales of Barbie struggle, the blonde-haired plastic toy is making her debut in Sports Illustrated's key swimsuit issue.
