Brand
Marketing
5 Digital Marketing Mistakes Every Brand Should Avoid
The internet is offering marketers the perfect opportunity to reach out to their customers and influence their decisions
Management
Paula Deen Is Cooking Up a Comeback
Paula Deen has received a $75 to $100 million cash injection from private-equity firm Najafi Companies, as a concentrated and passionate fan base continues to rally around the embattled chef.
Growing a Business
How Online Direct Sales Saved This Luxury Business
The financial crisis forced Vero Linens to find a new target market.