Brand Development
Science & Technology
The Benefits and Drawbacks of Using a Logo Software
A logo software is not everyone's cup of tea. But for some, it's the next best thing. Here are the merits and demerits of using one.
Branding
Understanding the Power of Design and Branding
Brand messages must be complemented by powerful design elements. Both must be consistently applied across all marketing channels in order to be effective.
Marketing
What You Can Learn About Growing a Brand From the Most Influential Celebs
Allison Statter, co-founder of Blended Strategy Group, shares the strategies she uses with famous clients such as the Kardashians to increase their influence.