Brand Equity

Marketing

Why Successful Entrepreneurs Understand the Power of Brand Equity

Brand equity is an invaluable resource that sets your product or service apart in the competitive market and keeps your customers loyal.

Growing a Business

If You're Not Thinking About Brand Equity, You Should Be. Here's Why.

Businesses must consistently deliver frictionless experiences that cater to customer needs and preferences.

Marketing

How to Build Brand Awareness and Loyalty

There are a number of elements that must come together to create a brand identity that resonates and lingers in a target market's memory.

News and Trends

Is The Trend of Organic Food Taking Over India

Not just affluent Indian, now even the middle class is slowly moving to organic food Pulses, Rice, vegetables & fruits. this trend will continue and grow in the next 1-2 years

Franchises

DIVINITI Explains How to Grow Your Franchise Roots the Right Way

If a brand does not bring anything relevant for the audience on the platform, how would it create customer base!

Franchises

How Franchisors Can Generate Brand Equity While Staying Competitive

In the fast-evolving franchising industry, numerous strategies are being applied to win the battle against slumping sales, being proactive in any economy