Brand Licensing: Page 2
Growing a Business
How Licensing-'in' a Brand Can Wildly Grow Your Product Business
This contributor tells how he did a deal with Disney and how gaining entry to the Magic Kingdom was easier than he'd thought.
Growth Strategies
How Sir Dundlod Is Bringing A 100 Years Old Sport Into Mainstream
Read what Raghuvendra Singh Dundlod has to say to the entrepreneurs
Growing a Business
6 Steps to Qualifying a Prospective Licensee
Before you sign on the dotted line, make sure you know a lot about the company you're doing business with.
Growing a Business
10 High-Profile Brand Partnerships That Struck Gold
Apple and Hermes, EVA Air and Hello Kitty and Covergirl and Lucasfilm are just a few companies that paired up for a win-win last year.