Brand Strategy

Branding

Is It Time for a Change? 5 Indicators Your Business is in Desperate Need of a Rebrand

Rebranding aligns a company's identity with evolving products, audiences and market demands.

Branding

Stop Letting Others Define You — Here's How to Take Control with a Bold Personal Brand

Here's how to build an authentic, powerful personal brand that sets you apart and positions you for long-term success.

Marketing

Stop Playing Small — How Rebranding Can Help Your Business Scale

If you're a small business looking to scale up, a rebrand might be just what you need to spur your growth.

Branding

Why Mom and Pop Stores Should Never Overlook Their Branding Strategy — And How They Can Outshine Retail Giants

Mom-and-pop stores today have as many opportunities as other businesses. If you own one, then it's time to make branding a priority to compete with your competitors.

Marketing

Why Being Your Own Influencer Is the Key to Success For Entrepreneurs

Are you showing up as a face in your business? If not, here is why you are missing a major opportunity for brand impact and loyalty and what you can do about it.

Social Media

How to Build Strong Customer Relationships in the Digital Age

Storytelling, personalization, social media engagement and measurement are all vital for success in the digital age.

Branding

5 Steps to Position Your Brand for Maximum Success

A winning branding strategy includes assessing core competencies and creating a value proposition that drives growth and builds goodwill.

Marketing

3 Crucial First Steps You Need to Take to Nail Your PR Strategy

You don't need a fancy (read: expensive) firm to give you the goods. The best strategies take place in-house and are free to start.

Social Media

5 Reasons Why Your Brand Needs a Strong Social Media Presence

Social media has replaced traditional media, so it's time to funnel your marketing budget into a better, more reliable strategy

Buying / Investing in Business

How Great Branding and a Stellar Pitch Deck Can Help You Gain a Venture Capital Edge

In a highly competitive marketplace for founders, a powerful brand strategy — including a stellar pitch deck — can make all the difference in taking the next step toward early-stage funding.

Marketing

How to Use Storytelling to Increases Customer Engagement

Authentic stories connect with their audiences emotionally and intensely. More than most other marketing strategies, they engage consumers and maintain customer loyalty over the long term.

Branding

How to Build a Successful Personal Brand in 5 Simple Steps

Everyone has a personal brand. But not everyone knows how to make their brand work in their favor.

Marketing

3 Commonly Overlooked Strategies Necessary for Starting, Building, Pivoting or Expanding Your Business

Are you starting, building, pivoting, or expanding your business? What type of marketing strategies are needed, and how should a financial prediction statement or proforma be structured to get started?

Growing a Business

5 Lessons Brands Can Learn From the Pandemic

Here are some key takeaways to keep in mind as we move past the pandemic.

Marketing

This Agency Works To Improve a Company's Brand Identity

Ramotion develops visual identities and comes up with tons of brand strategies to push a brand to the success it deserves