buyer personas
Thought Leaders
How to Thrive in Niche Markets
A narrow focus can bring wide success to your business. Here are six strategies to help you get started.
Emprendedores
Cómo prosperar en mercados especializados
Un enfoque limitado puede traer un gran éxito a su negocio. Aquí hay seis estrategias para ayudarlo a comenzar.
Marketing
How to Drill Down Into Your Buyer Personas to Create Hyper-Targeted Content
Sometimes you intend to have your product appeal to one group; but then another group you hadn't expected loves it, too. Time to add to those buyer personas.
Marketing
Effective Email Strategies for Startups Marketing on a Budget
Develop personas, and write customized emails that offer genuine value.
Marketing
Now That You've Created Your Buyer Personas, Here's How To Effectively Employ Them
Don't stop once you've put in the work to create a solid set of buyer personas; there's still more to do.