Buying Experience
Growth Strategies
How Product Packaging Can Inspire Sales
An often ignored aspect of promoting a product is its packaging but it can be a determinable factor when it comes to selling a product or even a service. Many brands swear by the logic 'Good packaging = Better sales'
News and Trends
Three Trends That Will Drive the E-commerce Sector In 2019
With the e-commerce market going through several upheavals in recent years, it is not surprising that the trends are shifting rapidly
News and Trends
63% of Indian Customers Prioritize Experience Over Material Benefits (Infographic)
A recent Forrester-Epsilon report highlights that 63% of Indian consumers prefer personalized marketing and are inclined to purchase from brands that provide relevant content and offers