C-Suite: Page 4
Social Media
Apple's First Social-Media Guru on the No. 1 Way to Market Your Brand
Peter Friedman ran social media for Apple before it was even called social media. Here's his top social-media secret for building buzz around your brand.
Starting a Business
C-Suite Women Serve Up Advice for Budding Entrepreneurs
Female executives offer tips to benefit business leaders of all types.
Business News
Should the Chairman Be the CEO?
Put simply, no. Splitting the roles saves money and improves a company's performance. So why isn't Corporate America listening?
Business News
Satya Nadella Proves Even Giants Can Pivot
Just three months into his tenure as Microsoft CEO, Nadella has made peace with Apple and embraced change.