Celebrity Endorsement: Page 4
Marketing
Put Authenticity Into Your Celebrity Endorsements
Just what did LeBron James mean by saying he eats McDonald's "every day"?
Marketing
6 Tips for Scoring Celebrity Content for Your Website
Peek.com co-founder Ruzwana Bashir has persuaded chef Wolfgang Puck, actor Adrian Grenier and dozens of other famous tastemakers to lend their voices to her startup for free. Here are her secrets to clinching celebrity content.
Marketing
How to Leverage a Celebrity Like Giuliana Rancic to Build a Business
Finding a brand advocate who's well-known and with a tremendous following can give your startup a tremendous lift.