Cold plunge
Marketing
Why The 'Freeze to Death' Collaboration Between Liquid Death and Plunge Tubs Might Be The Collab of The Year — And What Entrepreneurs Can Learn From It
Edgy, unconventional and highly shareable content is why this might be one of the coolest brand collaborations of the year.
Health & Wellness
Cold Plunges, Saunas and Breathwork are the New Recovery Craze — And Here's Why
Booming in business and popularity, "social self-care" studios offering hot and cold therapy are attracting entrepreneurs and CEOs. Recovery is the new "wellness" where business partnerships are being formed.