Company values
How to Build an Unshakeable Brand Voice and Win Over Loyal Customers
Want to build an online brand that reaches more people and puts your business on the map? It starts on the web.
5 Signs That a Toxic Company Culture Is Creeping Into Your Organization
Toxic company culture is like a silent killer. It doesn't just show up one day — it creeps in slowly, chipping away at everything you've worked so hard to build.
I've Worked With Dozens of Highly Successful — But Unfulfilled — Entrepreneurs. Here's How I Helped Them Find Their Purpose.
Few people take the time to consider where they want to be in the long term and what their legacy will be. Entrepreneurs must consider their impact and purpose in this world earlier on in life.
How to Build a Legacy For Your Company You Can Be Proud Of
We all want to be proud of the personal and professional legacy we leave behind. The "obituary test" is a powerful tool for determining whether or not you and the organization you've put so much time, effort and energy into are aligned with your personal values in a way that will endure.
How I Redefined My Success as an Entrepreneur With These 3 Questions
Success is such an arbitrary concept. It looks different for everyone. For me, these 3 questions helped redefine what I wanted from my business, and what it would take for me to feel truly successful.
Why Aligning Your Values and Virtues Leads to Entrepreneurial Success
To successfully lead your business, it matters that your values take shape in your virtue
5 Unforgettable Lessons I Learned Spending $1 Million on a Domain Name
After buying my company domain name for over $1 million USD and completing hundreds of six and seven-figure transactions since, here are the five best pieces of advice I can offer to anyone looking to purchase ultra-premium digital real estate.
4 Steps to Building a Purpose-Driven Business
Learn how to build a purpose-driven business that thrives by focusing on sustainability, community and impactful values.
This CEO Scaled His Company From $10 Million to Over $200 Million in 4 Years. Here Are 3 Things He Did to Lead The Company Through Market Disruptions.
When a new trend disrupts the market, navigating a path forward can be challenging. Oftentimes blindly following the crowd without critical thinking can lead to conformity and a loss of innovative thinking.
Why Value Should Remain the Priority for Business Owners as They Increase Their Supply Budgets
Most owners and operators expect to increase their supply budgets this year, and their purchasing decisions and shopping preferences vary across generations.
Why I Choose to Publicly Share My Startup's Business Data on LinkedIn — And Why You Should Do the Same.
Here's why I'm sharing my startup's business data on LinkedIn, what data specifically, and how it has benefited my startup – and could benefit your company, too.
Why Your Company Needs to Rethink Its Purpose to Acquire Loyal Customers — And Drive More Sales.
The traditional path of finding a niche and competing on quality or price will no longer work. If you want true enduring and evangelical customer loyalty, deliver a product or service that connects with your customers on an emotional level.
Avoid These 4 Blunders When Creating a Company Culture
To get a complete picture of whether your brand's atmosphere needs work, observe factors like absenteeism, participation, and body language.
The Best CEOs Are Falling Short of Delivering This Top Employee Non-Negotiable. Here Are 5 Things You Can Do to Avoid This Fate.
Establishing the company's core values, purpose, vision statement and value proposition is just the first step in building a positive workplace culture.
Your Employees Will Leave If You Don't Have Values — Why Organizational Identity is the New Hiring Battlefield
Implementing these three steps will help you craft a compelling identity statement and perform in identity-congruent ways, thus helping you attract talent committed to a common set of ideals and ways of being.