Consumer
3 Ways Women Are Transforming Branding — and How Your Business Can Keep Up
The bottom line is that businesses should want to woo women consumers if they want to improve their bottom lines
India's PC Market Clocks Record Growth In 3Q24
India's PC market shipped an all-time high of 4.49 million units in 3Q24, according to IDC
The Growth Of Air Travel In India: Is Consumer Confidence Back?
Over 5 lakh domestic passengers took to the skies in a single day, marking a historic figure. Pricing competitiveness, festival season, weddings and an increasing disposable income fuelled the sector's growth
A Deep Dive Into The Shift of Consumer Behaviour in Purchasing
A large portion of consumers spend between INR 500 and INR 2000 monthly on online purchases
Turn Trash Into Treasure — How Businesses Can Build Consumer Trust in the Booming Secondhand Market
These three measures are vital for overcoming the challenges that impede growth in the secondhand market.
The Road To Success: Sachinn J. Laala, Co-Founder And CEO, Liquid Havas
Laala shares the story of how he scaled his Dubai-based startup to an acquisition by French communications network Havas.
Prices Fell in June for the First Time Since 2020. Are Interest Rate Cuts Coming Next?
The Bureau of Labor Statistics' latest Consumer Price Index report reveals something that hasn't happened in a very long time: declining consumer prices. Here's what that could mean for interest rates.
Gen Z Doesn't Care About Your Billboards — They Care About Authenticity. Here's How Business Leaders Can Gain Gen Z's Trust and Loyalty
Gen Z's buying power has reached a staggering $360 billion, and they spend over seven hours a day looking at screens. With its influence on the consumer landscape only intensifying, Gen Z is a critical audience for any brand seeking long-term customer loyalty.
At Your Service: Abhiraj Singh Bhal on Entering the Consumer Product Market
"For any company to be successful, there are two critical ingredients – being customer first in its thinking and execution and leveraging technology to launch winning products," shares Abhiraj Singh Bhal, Co-Founder and CEO, Urban Company
Entrepreneur+ Subscribers-Only Event | November 14: Meet the CEO Who Innovated the Way Consumer Brands Interact with Customers
Meet OLIPOP's CEO, Ben Goodwin, as he walks us through his bubbly approach to formulating authenticity and formulating soda. Learn about his journey and gather his insights — so you, too, can create a genuine brand that connects with others.
How to Use Predictive Analytics for Improved Marketing and Customer Satisfaction
For any business, predictive analytics paves the way for personalized interactions that drive meaningful engagement at every stage.
5 Consumer Stocks For Comfortable Retirement Income
Consumer stocks come in many shapes and sizes; those with solid brands and deliver quality (and dividends) can stand the test of time.
AI Is Making Market Insights Accessible to Businesses of Any Size — Not Just the Big Names. Here's How You Can Use It.
Unbiased AI algorithms can now analyze online chatter and discover emerging product trends before they go mainstream, providing valuable insights for entrepreneurs.
5 Ways to Build Brand Customer Trust (and Why It Matters More Than Ever Before)
Marketing is getting harder than ever — but so is being a consumer.
Is Inflation Really Cooling Off? In the Current Uncertain Economy, Smart Consumers (and Merchants) Are Adopting These New Habits
Despite recent positive news about inflation "cooling off," prices remain high, and consumers still have trepidation about spending money. More than ever, they are seeking discounts and other money-saving tactics. Here's how businesses selling online can respond.