Consumer Engagement
How to Avoid Imposter Syndrome and Be a Successful Entrepreneur
Why do some people achieve everything they want even when they aren't qualified while others struggle? It has to do with conveying confidence in one's communication. Here is how you can ensure you feel and appear confident.
7 Ways Leading Companies Boost Repeat Sales
For long-term success, businesses need to have customers coming back again and again for products or services.
Accelerate Growth by Seeing Your Business Through Your Clients' Eyes
Being a client of my company before becoming its CEO helped me take the business to new heights.
How to Form a Clear Voice and Tone for Your Brand
Your brand voice is your means to creating an authentic connection with your audience.
4 Questions to Ask Before Hiring an Editor for Your Business
Not every editor is created equal.
3 Ways to Overcome Uncertainty About Your Business' Future
Simple ways to deal with the doubts that burden entrepreneurs start with thinking the right way.
As Privacy Concerns Increase, Look Deeper Than Data for Innovation Opportunities
With governments and companies alike making privacy a priority, data-related innovation is about to become everyone's big project.
Why Every Entrepreneur Should Study the Austrian School of Economics
Modern economics is a theory of the economy that leaves no place for the entrepreneur. So where should entrepreneurs turn to improve their understanding? The Austrian school of economics might be the answer.
The 6 Essential In-Store Experiences That Your Customers Want to See
Deliver these six experiences to delight your customers.
4 Suggestions to Improve Convenience for Consumers
When it comes to ecommerce, customers expect smooth experiences and convenience -- you need to meet those expectations.
How Leaders Should Use Consumer Insights to Guide Decision-Making and Improve Customer Experience
Consumer insights are transforming existing business models and ecosystems. Here's why leaders should apply consumer insights analytics to personalize products and services and ultimately make faster and fact-based decisions.
The 1 Rule You Need to Follow to Authentically Build an Inclusive Brand
Follow Rihanna's advice to win diverse and niche customers.
Beyond Borders: Five Tips For Expanding Your Business
Market research can only tell you a very limited amount of information relevant to your specific business, and several other steps should be taken alongside this.
The Importance of Marrying IoT to Consumer Products for Ease of Life
Untangling Connectivity: How IoT in consumer products helping users simplify their lives
87% of Indian Consumers Prefer Brands Offering Proactive Engagement Services
The bar for service expectations has risen with India leading the way