Corporate Philanthropy: Page 3

Marketing

Don't Let These 3 Myths Stop You From Launching a Cause-Marketing Campaign

Aligning your brand with a worthy cause you care about is brilliant marketing that feels very good.

By Coppy Holzman
Starting a Business

7 Lessons for Nonprofit Organizations From the Startup World

Organizations tackling social problems have taught entrepreneurs the importance of mission. Entrepreneurs know how to get stuff done.

Leadership

A Plea for More Executives to Do Pro Bono Work

When customers see a business leader taking seriously the act of giving back, this is good for the company's mission, brand and workplace culture.