Cupcakes: Page 2

Thought Leaders

Georgetown Cupcake Founders: We're Living Proof That the Cupcake Isn't Dead

Reports of its death have been greatly exaggerated, say the duo behind one of the nation's leading cupcakeries.

Buying / Investing in Business

Cupcake Chain Crumbs Delisted From Nasdaq

The largest cupcake chain in the U.S. is set to delist, after failing to meet stockholder equity requirement.

Franchise

Franchise Players: 'Cupcake Wars' Champ Takes on Franchising

After helping Sweet Arleen's win its third challenge on the Food Network show 'Cupcake Wars,' the cupcake chain's front-of-house manager opened a franchise of his own.

Franchise

Cinnaholic Says Cinnamon Buns Are the Next Cupcakes, And 'Shark Tank' Agrees

The founders of Cinnaholic want to make their customizable cinnamon rolls a national brand. Here's how they snagged $200,000 on 'Shank Tank.'

Health & Wellness

Government Shuts Down 11-Year-Old's Cupcake Business

A budding entrepreneur in Illinois had her business featured by local press. That's when the trouble started.

Marketing

How This Blogger Turned Her Hobby Into a Full-Time Job and Scored Millions of Fans

To make it as a blogger, you need more than content and pictures. You need to develop a full-on brand. Here is how the founder of Cupcakes and Cashmere did it.

Innovation

R.I.P. Cupcakes: The 6 Most Exciting Food Trends for 2014

Say goodbye to the cupcake and the Cronut-- hospitality consultant Andrew Freeman predicts six fresh trends for the restaurant industry in 2014.

Marketing

From Facebook to Foot Traffic: Building a Bakery's Social Network

Giveaways and user-submitted photos helped this Michigan cupcake shop increase its Facebook engagement.

Business Ideas

A Retail Extreme Makeover Provides Sweet Rewards

A Chicago cupcake company's experience offers lessons on renovating an affordable, but neglected retail space.

Marketing

Cupcake Wars, Cupcake Champions and the Magic of Brand Extensions

TV spin-offs have something to teach business owners about getting more mileage out of their brands. Consider these five lessons from Cupcake Wars, Project Runway and other reality-TV favorites.

Business News

Reality Show Win Sweetens Outlook for California Cupcake Business

Nothing can catapult a business into the big time like staring in a reality TV show. We check in with one young entrepreneur who scored a win on 'Cupcake Wars.'

Money & Finance

A Roundup of Rivals in the Cupcake Craze

On the day Crumbs Bake Shop begins trading on Nasdaq, here's a look at some of its inventive competitors.

Innovation

How Marlo Scott Ditched the Big Office and Big Salary to Get Her Sweet Revenge

Marlo Scott transcended the whole sticky-sweet cupcake trend with a genius concept--serve them with booze!

Social Media

How to Find Sales Leads on Social Media

How a gourmet cupcake shop drove sales using social media without driving away customers -- and how you can, too.

Business Ideas

The Butch Bakery

The boozy, manly, camouflage-frosted cupcake