Customization: Page 3
Marketing
Bike Company Takes Customization to a New Level
Big Shot Bike company allows customers to design their dream ride on an iPad-friendly interface.
Thought Leaders
Startup Allows Customers to Design Their Own Soft-Drinks
uFlavor is banking on personalization as the next big thing in the beverage industry.
Thought Leaders
Finding a Niche in Aquariums for the Rich
How New York entrepreneur Justin Muir built a lucrative and splashy business.
Starting a Business
Custom Jewelry Goes Online for 'Generation Me'
Matt Lauzon's Gemvara puts the 'me' in e-commerce.