Data Management: Page 4
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Why Data Privacy is The Key to Building Consumer Trust in Marketing
Maintaining customer data privacy is paramount for all digital marketers. Customers are vigilant about their data due to increasing data breaches, and any recklessness with customer information can be the first and final nail in your business's coffin.
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How to Do Good With Your Data and Harness Analytics to Serve Underserved Populations
Identifying and aiding underserved populations is a crucial task for public sector agencies. Executives can best serve these individuals by leveraging the right data and designing effective outreach campaigns.
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How Contextual Data Is Revolutionizing Advertising
As technology evolves, advertisers are increasingly using AI and contextual data to deliver more effective ads to consumers.
6 Spreadsheet Fails That Could Destroy Your Business
Spreadsheets are one of the most versatile and widely used tools in the business world, but what happens when they crumble?
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Why Is Cybersecurity Important for Your Business? Neglecting It Could Be Your Downfall.
Understanding cybersecurity's importance for different-sized businesses is crucial. As a leader, you should be aware of the risks that neglect of cybersecurity can bring. Implementing the right strategies by the right people is a core.
Leverage the Power of Data to Boost Your Sales — and Your Customer Connections
Learn the importance of personalization and how to use it in your marketing strategy. Get tips, techniques, examples and more to improve your sales today.
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3 Data Gathering Strategies That Benefit Both Businesses and Consumers
Data gathering is getting tricky. Here are three ways companies can gather consumer data in a mutually beneficial manner.