Direct Mail

List your marketing metrics and check them twice if you want bigger returns. Here are seven strategies I used to triple our annual revenue growth.

Triggered (or automated) marketing can have a domino effect on your leads and revenue. Here are four marketing automations to set up and knock down before the new year to supercharge your 2025.

Slow season? Say sayonara! Here are three tried-and-tested methods to keep revenues high when your "slow season" hits.

Believe it or not, direct mail aligns perfectly with the preferences of Boomers.

Attract more customers with these three proven marketing strategies.

Use these three key tips to successfully incorporate personalization into your marketing.

Direct mail is stealing the show in the crowded marketing landscape. Here's why.

Too many businesses play it safe with the same old paid marketing strategies during this economically uncertain post-pandemic period. Break the tired routine with these six strategies.

What is direct mail automation, and how can it benefit your business? Here's an in-depth guide.

Here are a few marketing duos that will transform your marketing and boost your results.

Here are some industry-tested tips on how to target each generation with direct mail to help you maximize results.

Surprise! Millennials have a surprising penchant for old-school communications -- so get those stamps ready.

Create direct-mail marketing campaigns that can earn you an ROI as high as 1,300 percent.

Postcards can't hold much copy but when done right, you'll see your business grow.

Follow these tips, and you'll soon see replies flooding your mail box.

To measure the success of your direct mail efforts, you've got to test your campaigns first. Follow these guidelines to get the most bang from your buck.

Using this five-step plan can help you write powerful, persuasive copy that attracts your best customers.

When it comes to lead generation, there are only four types of leads that work.

The sweet spot of digital technology plus direct-mail effectiveness is out there, just waiting for you to find it.

How to grab your audience's attention, even when they have infinite options.

Reach your prospects effectively with this innovative marketing strategy.