Discounting

Marketing

Do Major Holiday Discounts Help or Hurt Your Business?

Discounting can be a great way to drive revenues, but it can also kill your profits. Here's how to determine whether discounting will help or hurt your business.

Leadership

From Awkward to Awesome: A Guide to Handling Family and Friend Discount Requests Like a Pro

"So, what's the special price for your friends?" Here are some tips on handling such situations with grace and professionalism.

Marketing

How Promotional Pricing Devalues Your Brand

Promotional pricing and discount pricing strategies can cost brands millions in lost sales by promoting unprofitable buying behavior. This article will discuss the long-term impact discounts can have on a brand.

Business News

Saks Off 5th CEO Says Luxury Retailers Are Coming for Discount Store's 'Winning Agenda'

Customer research shows that more high-earners are taking to bargain hunting.

Thought Leaders

Do You Give Discounts To Your Nonprofit Clients? I Don't — Here's Why.

The answer is no, and I have my reasons why.

Thought Leaders

Don't Offer Customers Discounts If You Want to Be Successful

Cutting prices for products or services may seem a tempting proposition, but it comes with significant consequences.

News and Trends

Will Launch Of Zomato Gold In Delivery Fuel Its Feud With NRAI?

The issue between Zomato and NRAI may widen as Zomato extends its Gold feature to its delivery segment.

Technology

Deep Discounts: Diminishing Product Value or a Wise Way to Scale?

CCI calls deep discounting 'unviable' in the long run as it erodes value of products and services

News and Trends

Zomato, Swiggy, NRAI Had Progressive Talks, However No Clarity On Solutions

Zomato and Swiggy presented concrete roadmap to deal with issues related to deep discounting, lack of transparency, during the follow-up meeting with NRAI

Growth Strategies

Challenges Faced by New Age Independent Hoteliers and Winning Over Them

Even while dealing with all the challenges, the role of an independent hotelier brings new excitement, learning, achievement and satisfaction every day

Leadership

The Long and the Short of Discount Deal Sites

These sites will require new strategies to keep the buyers interested in the future

Culture

Put Your Mission First and You Won't Have Any Worries About Revenues

The most fun you can have in business is making money doing the right thing for every customer.

Finance

Have Invoices To Liquidate? These #6 Platforms Might Help

You can use your invoice as collateral where a financial institution will sanction you loan amount than your receivables

Growing a Business

6 Good Reasons to Ditch Offering Discounts

You might be tempted to lower your prices when starting out, but make sure that strategy actually works for your business and market.

Marketing

This Bakery Owner Refused to Give Away Freebies. She's Wrong.

Everybody from Fortune 500 clients to the charity down the block will ask for discounts and donations. Say yes, and build the cost into your prices.