Starting a one-person business with minimal expenses is possible by using existing skills, keeping costs low and focusing on early revenue instead of scale or polish.
Founders repeat behaviors not because they lack insight, but because their nervous systems learned those patterns under pressure. Here's why that matters and how to interrupt it.
Your product, no matter how useful or innovative, will not speak for itself. Here's why every founder needs to be producing impactful, high-quality content.
Gen X CEOs who win at personal branding are moving away from generic, AI-written visibility toward a strategic approach that prioritizes depth, intention, trust and quality over volume.