Facebook Advertising: Page 7

Growing a Business

5 Tips for Growing Your Small Business This Holiday Season

Now's the time when people are spending. Be the place they do it by sharpening your marketing.

Marketing

In the Ad-Blocking Arms Race, Relationships are the Most Valuable Currency

Content publishers must work directly with their target audience to best serve user needs.

Social Media

How to Turn Facebook Throttle Into Good

Facebook is just one of many, many ways to reach your audience.

Social Media

Ask the Expert Advice: If Your Facebook Ads Aren't Working, Ask Yourself These 5 Questions

If you aren't seeing strong engagement and you're confident that your demographic targeting is good, our marketing expert Aaron Agius shares some tips on finding Facebook success.

Business News

Facebook Aims for More Transparency With Video Ad Data

The world's biggest online social network on Wednesday launched a new blog on its website called Metrics FYI, where it will share updates and corrections for its data.

Business News

Facebook to Stop Ethnicity-Based Targeting for Some Ads

The feature, intended to help advertisers reach ethnic groups with relevant ads, has come under fire from politicians and civil rights leaders.

Marketing

Lessons Outdoor Ad Media Needs to Learn from Mobile's Woes

Today's new breed of out-of-home advertisers are challenging the digital advertising platform.

Business News

Facebook Accused of Letting Advertisers Discriminate by Race

The social media giant says its policies prohibit discriminatory advertisements.

Thought Leaders

Just Build Your Business and Ignore Those Online Ads Promising Instant Success

Why would you pay somebody for advice on how to grow your business before you've experimented with all the advice available for free?

Business News

Facebook Inflated Video Ad Viewing Stats for 2 Years

The error has been fixed and did not impact billing, the social network said.

Social Media

4 Ways to Improve Personal Branding Using Facebook Live

Facebook Live is a powerful tool because it is easy to see and use for your target audience.

Social Media

Snapchat Is Adopting Facebook's Ad Targeting Strategy

It was inevitable the popular network would eventually allow advertisers to sift among its 100 million daily users.

Technology

Here's why Facebook's Engagement Might Not Work for You

Facebook's sponsored posts may get you likes, but does it really help your business?

Social Media

3 Deadly Sins of Facebook Advertising

Maybe it's not Facebook. Maybe it's you.