Growth

News and Trends

India's Industrial Growth Hits 6-Month High; IIP Surges 5.2% in Nov'24: Report

The industrial sector faces a tempered outlook, with advance estimates projecting a reduced growth rate of 6.2 per cent for FY25, down from 9.5 per cent in FY24, due to base effects. However, signs of recovery are emerging.

Marketing

Why 2025 Will Be the Year AI Redefines Content Creation and Search Strategies

Artificial intelligence and machine learning are transforming the SEO landscape, requiring professionals to adapt their keyword strategies, content creation and user engagement techniques in response to revolutionary tools like ChatGPT.

Starting a Business

These Rookie Mistakes Almost Ruined My Business — Here's What I Wish I Knew Before Starting

Success often comes from trial and error for entrepreneurs. Avoiding these 11 mistakes will save you time, money and stress.

Growing a Business

We Live in a Time of Constant Disruption — 3 Steps to Turn Uncertainty Into Opportunity

Be adaptable, maintain mission clarity and engage in strategic teamwork to overcome business challenges and achieve success. Here are my insights from experiences in conflict zones and advising global organizations.

Leadership

5 Ways Becoming a New Dad Has Made Me a Better Leader

After stepping away from work for a few months to care for my newborn, I see my role as the boss in a different light

News and Trends

Mastering Product-Led Growth and Reseller Strategies in B2B: Insights from A Product Marketing Expert

In this article, Anna explains the advantages of the product-led growth approach and shares best practices for working with resellers and aggregator sites. She highlights that these strategies can contribute up to 70 per cent of revenue for B2B companies in the US.

Growing a Business

4 Ways Content Can Make or Break Your Customer Experience

When efforts to modernize customer experience focus too much on technology and not enough on content, your company risks wasting resources, falling behind the competition and losing customers.

Marketing

An AI Avalanche is Coming for Google — Get Ready for a Bumpy Ride

We are sitting at the precipice of what feels like a material evolution point in the world of digital marketing. Gone will be the "good old days" of getting immediate exposure for your business through the Google Ads monopoly.

Starting a Business

4 Lessons I Gained from Mentorship That Elevated My Startup Journey

I thought that successful entrepreneurs are the ones whose stories inspire us, and they achieved everything through their knowledge, determination and maybe a bit of luck. But the real experience turned out to be way more complex.

Marketing

Why Every Brand Needs an Influencer Strategy (Yes, Even Yours)

If your brand hasn't yet embraced influencer marketing, the time is now. It's not just a trend — it's a proven strategy that can elevate your brand, build trust and drive growth. Yes, even for your business.

Business Process

Planning Your 2025 Strategy? Don't Make These 5 Critical Mistakes

Avoiding these common pitfalls can increase the likelihood of your 2025 strategy succeeding.

Business Process

Why Most Entrepreneurs Fail at Turning Goals Into Action (And How You Can Succeed in 2025)

2025 is all about the businesses that are ready to shake things up. Whether you're diving into AI or building stronger connections with your teams and customers, the future is bright for those who embrace change. This year is bursting with opportunities, but remember, success isn't going to just come to your lap.

News and Trends

UK Joins Major Trade Group, Unlocking £2 Billion Growth Potential

The UK has officially joined the Comprehensive and Progressive Agreement for Trans-Pacific Partnership (CPTPP) as a full member, with the potential to add £2 billion annually to the economy in the long term.

Growing a Business

Stop Chasing Subscribers — Start Making Money With These Newsletter Hacks

Here's how operators profit from newsletters by turning acquisition costs into revenue and leveraging one audience to build multiple assets.

Leadership

3 Ways Your Parenting Skills Can Improve Your Leadership Skills

Parenting and management offer valuable lessons in identifying talent, nurturing potential and fostering growth through encouragement and guidance.