Intellectual Property: Page 6

Marketing

Why Riding the #Rio2016 Wave Could Land Your Business in Legal Trouble

The U.S. and International Olympic Committees are cracking down on the unauthorized use of their intellectual property.

Marketing

Can There Be Plagiarism In Marketing?

Truly unique ideas are all but impossible but you make any idea your own by putting your brand's spin on it.

Starting a Business

What Are They? Domain Names, Business Entity Names, Trademarks.

If you've been using these terms interchangeably, stop right there.

Branding

Axl Rose Is Fat. His Personal Branding Should Embrace That.

There is a danger in trying to wipe out who we are online. Axl Rose is putting his authenticity at risk.

Business News

Yahoo Looking to Sell About 3,000 Patents That Could Be Worth More Than $1 Billion

The company has sent letters to a number of potential buyers for the patents, which date back to when the company was founded in 1996 and also include its original search technology.

Devices

Apple Loses Trademark Battle, Allowing Chinese Company to Use the 'IPHONE' Name

The Beijing company Xintong Tiandi Technology can now sell IPHONE-branded purses, wallets and phones cases.

Growing a Business

How Do You Sustain Your Brand's Value? Follow These 6 Steps.

Hint: You want your logo to be more like the bitten apple and less like the walking fingers.

Business News

A Chinese Sportswear Brand Called Uncle Martian Just Launched, and It Appears to Be Openly Ripping Off Under Armour

See if you can see any differences between the two companies' logos.

Business News

Congress Passes Legislation to Protect Firms' Trade Secrets

The 'Defend Trade Secrets Act' protections include manufacturing processes and computer methods.

Thought Leaders

How This Man Made the Leap From Artist to Entrepreneur

'The entrepreneurial spirit of defining, of iterating on a vision is what artists are fundamentally all about,' says Monegraph founder Kevin McCoy.

Business News

Apple Hit With Huge $625M Verdict Over FaceTime, VPN Patents

The latest trial between Apple and VirnetX, which has been taking place over the last week, is a do-over of an earlier 2012 patent clash between the two parties.

Buying / Investing in Business

4 Steps to Better Protect Your Ideas

Brainpower is good. Brainpower you own is far better.

Growing a Business

Get a Software Patent to Protect Yourself, But Be Prepared for a Frustrating Process

Creating innovative software and getting a patent for it do not line up very well in this day and age. Here are eight reasons why the two are such different worlds.

Technology

Why Intellectual Property is critical for startups

The importance of IP should not be undermined by startups because of the long-term sustainable advantages it offers.

Money & Finance

'Can It Be Copied?' Why Even Celebrity 'Sharks' Care About IP.

Intellectual property is something to be protected if you want to attract investment.