Labels: Page 2
Marketing
Advertising's Next Frontier: Retroactive Product Placement
Universal Music Group will place ads in music videos that have already been filmed. By year's end, the ads are expected to adjust depending on a viewer's demographic and location.
Branding
Please Don't Call Yourself a Small-Business Owner
What does that really mean, anyway? And do people really identify themselves like that?
Management
Focus on Passion, Not Labels
I have started, managed and guided a range of businesses. But I never considered myself an entrepreneur. Why? Because I never got caught up in labels.