Marketing Basics: Page 2
Is Your Marketing Message Getting Muddled?
When entrepreneurs formulate their marketing strategy, it is imperative to have a clear focal point while providing an authentic message.
How Understanding Your Customers Can Help You Create Copy That Sells
No matter how good your product is, if you can't convey its value to potential customers, they'll never experience what you've created.
Contently's New $9 Million Crown Proves Content Is King
Contently, a startup transforming the way journalists and marketing companies do business, has raised $9 million in Series B funding.
The 7 Worst Speaking Mistakes Professionals Make
How we speak -- tone, pitch and volume -- can go a long way in effectively communicating your startup's message.
7 Idioms Almost Everyone Gets Wrong
The English language changes constantly, but sometimes it retains sayings that use words and meanings that have fallen out of favor. That leads to inadvertent mistakes.
Cringe-Worthy Jargon That Should Be Retired Before 2014
Whether it's complete nonsense or words that have been diminished through overuse and misuse, these terms should all be put to bed permanently.
Huh? One Retailer Says Don't Buy Our Stuff on Black Friday
Black Friday is when most people entice customers to buy more, more and more. One clothing retailer is doing the complete opposite.
5 Simple Ways to Get Your Customers to Listen to You
Cut though the noise with these techniques to create communications that educate and attract customers.
7 Marketing Truths Every Business Leader Should Know
"Marketing is too important to be left to the marketing department." Hewlett-Packard co-founder David Packard said that. He was right.
Why Too Many Startups Run Out of Money Too Fast
Many startups run out of money soon after they launch, missing out on success before they even have a fighting chance.
The 4 Elements of an Irresistible Offer
Expert advice and inspiration from successful marketing campaigns.
5 Tips for Getting the Most Out of Your PR Agency
Hiring a PR firm to help your brand isn't the end of the exchange. Maintaining a healthy back-and-forth is pivotal.
10 Ways to Promote Yourself to Entrepreneurial Success
It's not enough if you think you're special. Others should think you are too.
5 Branding Tips to Supercharge Your Sales
Companies or individuals can generate more sales when they are consistent and relate to their customers in authentic ways.
10 Tips for Writing Better Online Marketing Content
When a customer starts the conversation, it takes more to keep it going than a standard sales push.