Media Coverage: Page 3
The Ageless Screen: Why Television Still Holds Sway In A Digitized World
"Perhaps by sharing this perspective, I can stave off those who prematurely believe the era for TV is over."
Don't Give a Sales Pitch to a Journalist — Tell Them Your Story. Here's Why.
Most entrepreneurs are driven to sell their product or service in all conversations, but don't try doing that when speaking with reporters.
How to Get Your Brand Featured in Any Publication
Rather than adopting a hit-and-run approach to media coverage, focus on building lasting relationships with journalists, bloggers and editors.
5 Media Strategies Every Entrepreneur Needs to Know
Share your brand's message more effectively by preparing with these strategies ahead of time.
5 Things Journalists Wish You Knew About Getting Press Coverage for Your Company
Strengthen your PR efforts — and optimize your marketing budget — by learning what reporters are looking for.
A Practical Guide to Preparing Your Brand for National Media Exposure
From preparing your website for an influx of traffic to updating your social media profiles, we'll cover the key areas you need to focus on to ensure your brand is ready to shine when the spotlight hits.
How Real Estate Agents Can Effectively Leverage the Power of Public Relations
In the fiercely competitive world of real estate, establishing a reputable brand and gaining clients' trust is crucial for success.
5 Creative Ways to Earn Media Coverage Even When You Don't Have News
Positive, ongoing media coverage is more than just good brand awareness — but most organizations don't have news to share all the time. Marketing and PR teams need to get creative to keep that media coverage coming. Here are a few ideas.
5 Ways to Build and Maintain Valuable Relationships With Journalists — and Why It Matters
Building genuine relationships with journalists is essential in today's digital media world.
5 Questions to Ask a PR Pro Before Hiring Them
You probably haven't considered asking these questions, but they're a great way to find the right PR firm for your business.
Why Local Media is the Secret to Getting Free PR
The most important thing your company can do is reach out to local media in the city you're attending.
How to Select the Right PR Partner in Today's Economy
While it may seem complicated, identifying a good PR fit is crucial for your company's longevity.
5 Media Kit Examples To Help You Leverage The Power Of Media In Your Branding
Learn from the best and create a media kit that boosts your brand's image and credibility on autopilot. Check out these top five successful media kits that have propelled the growth of their brands' popularity.
Facing a PR Nightmare? Here's What to Look for in a PR Firm for Reputation Management and Defense
Every executive's worst nightmare is that your brand or someone in the company makes a reputation-destroying blunder. Whether intentional or not, the damage is done, and executives must take immediate action.
Why Maintaining a Strong Media Presence is Key to Succeeding in an Economic Downturn
Companies are announcing mass layoffs due to the current economic climate to increase their runways and cut spend, with many significantly cutting their marketing departments. However, instead of completely eliminating marketing efforts, companies should shift their marketing strategies to focus on earned and owned media coverage as more affordable and effective alternatives to paid advertising.