Media Relations
A Practical Guide to Preparing Your Brand for National Media Exposure
From preparing your website for an influx of traffic to updating your social media profiles, we'll cover the key areas you need to focus on to ensure your brand is ready to shine when the spotlight hits.
How to Select the Right PR Partner in Today's Economy
While it may seem complicated, identifying a good PR fit is crucial for your company's longevity.
Why Media Coverage Is Your Most Powerful Sales Tool
Here's how to leverage positive press the right way so your brand will acquire more leads and, ultimately, more loyal customers.
Reporters Often Come Around to Pitches — But Only If You Stay Top of Mind. Here's How to Do It.
Sometimes even the best media pitches fail due to poor timing. Here's what you can do when this happens to you.
How to Build Strong Relationships With the Media (and Why It's Vital to Your Success)
Building positive, authentic relationships with members of the media is crucial to your business and its future growth. Here's why.
How To Amplify PR Opportunities For Your Business
Founders play a pivotal role in public relations opportunities. Here's how to maximize your PR investment.
Avoid These 10 Things That Annoy Journalists to Help Get the Press Coverage You Want
This article guides the reader through ten things journalists find frustrating and how to avoid them which will increase their chances of gaining the press coverage they wish for.
5 Things You Should Never Say to a Journalist
Here's what you should avoid when communicating with the media as part of a PR campaign.
6 Common Mistakes of DIY Public Relations
If you want to do you own PR, you can. But avoid these six rookie errors.
5 Tips for Getting Media to 'Swipe Right' on Your Press Release
In dating and media relations alike, small gestures can go a long way.
You Just Got a Bad Media Review. Now, What?
First, take a deep breath. Then ask your fans for their help.